INSIDE CALIFORNIA DROP: OPERATIONAL REALITY IN THE DATA BROKER ECOSYSTEM

The session is a practitioner-level discussion of California’s Delete Request and Opt-Out Platform (DROP), focused on operational behavior, limits, and implications for real-world risk management. This is not a sales webinar or product demonstration.

//Takeaways
• What California delivered with DROP
• What challenges DROP faces when it meets a data ecosystem that
operates like the Wild West
• What a “DROP 2.0” should look like to better reflect how data moves
and persists