Chuck Randolph
Chief Strategy Officer, 360 Privacy
Article
When the Opt-Out Fails: Data Brokers, Assassination Culture, and the Rising Risk to Leaders
In June, a group of researchers from UC Irvine published a comprehensive audit of data brokers registered under the California Consumer Privacy Act (CCPA). The objective: test whether consumers could meaningfully exercise their legal right to opt out of data collection and sale. What they found is both alarming and somewhat validating: • Over 40% …