Inside California DROP: Operational Reality in the Data Broker Ecosystem

The session is a practitioner-level discussion of California’s Delete Request and Opt-Out Platform (DROP), focused on operational behavior, limits, and implications for real-world risk management.

Webinar

Inside California DROP: Operational Reality in the Data Broker Ecosystem

Hosted by

  • Tom Aldrich

    Chief Operating Officer

  • Chris Wingfield

    Chief Innovation Officer

  • Josh Newton

    Sr. Vice President, Security Operations

Summary

The session is a practitioner-level discussion of California’s Delete Request and Opt-Out Platform (DROP), focused on operational behavior, limits, and implications for real-world risk management. This is not a sales webinar or product demonstration.

Takeaways

  • What California delivered with DROP
  • What challenges DROP faces when it meets a data ecosystem that operates like the Wild West
  • What a “DROP 2.0” should look like to better reflect how data moves and persists

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